Residents' perceptions of the social impact of the World Expo 2010 Shanghai

Yunseon Choe, Purdue University

Abstract

This study identified the influence of community attachment and ethnocentrism on residents’ perceptions of the social impact of World Expo 2010 Shanghai. The perceived social impact was not influenced by the ethnocentrism but the community attachment. The higher the community attachment level, the stronger the perceived social impact among residents. This finding may imply that community attachment can play an important role in tourism planning for mega-events. It is suggested that the more residents feel the opportunity needs improvement, the more likely they are to support Expo, and the less likely they are to be troubled by any social problems. This finding revealed that the local residents in China were more favorable for mega-events, because they wish to benefit from the positive impacts brought by the events.

Degree

M.S.

Advisors

Lehto, Purdue University.

Subject Area

Sociology|Recreation

COinS