Analysis of Data from Choice Experiments with Chinese Consumers and U.S. Agribusiness Managers

John Lai, Purdue University

Abstract

This dissertation is comprised of three separate essays rooted in agricultural economics related to agribusiness. Each essay relies on data from choice experiments to understand economic behaviors of consumers and producers. The essays share similar underlying econometric methodologies. The first essay focused on the willingness to pay of urban Chinese consumers for informative labeling on pork. It examined the risk preferences of Chinese consumers to determine if there was any impact on the willingness to pay for food labeling. The second essay examined the share of preferences for management success factors of commercial farm managers in the United States of America. The essay determined the relative prioritization of managerial success factors by farm managers which included: managing output prices; managing production; controlling costs; managing land/equipment/facilities; and managing people. The third essay examined the share of preferences related to the managerial success factors related to dairy farm operations. These managerial success factors developed for analysis specifically for dairy farm managers were: production and milking; calf and heifer; feed and crop; financial planning, analysis, and management; risk; milk marketing; and employee and labor management. The culmination of these three essays contribute to informing decision making on-farm and by agribusiness managers.

Degree

Ph.D.

Advisors

Wang, Purdue University.

Subject Area

Agricultural economics

Off-Campus Purdue Users:
To access this dissertation, please log in to our
proxy server
.

Share

COinS