A study of the color selection workflow of web design students

Yawen Yu, Purdue University

Abstract

This study investigated the color selection workflow of web design students as they create websites, as well as the resources, past experiences, and thoughts that go into this process.^ Interviews and task activities were conducted to identify the color selection workflow, and the process was found to contain many micro-interactions that ultimately went beyond just color selection. Furthermore, the color selection workflow was observed to be composed of “modes,” where each contributed to the behaviors of the student designers.^

Degree

M.S.

Advisors

Esteban Garcia, Purdue University.

Subject Area

Design

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