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Abstract

In their article "Rhetorical Analysis of Literary Culture in Social Reading Platforms" Joachim Vlieghe and Kris Rutten present a case study of the discourse surrounding literary phenomena that are emerging within social media. The case study is part of a methodological exploration within literacy studies whereby the social media's transformative effects on literary literacies are studied by focusing on language as symbolic and situated action. Vlieghe and Rutten have identified unique social reading platforms based on a prolonged study of the social media environment. The analysis of the developers' discourse on social reading platforms shows how developers are formulating new instructions on how to talk and to act in relation to literature by changing the scope of concepts related to literary phenomena within the "social media" system.