Title of Contribution

You've Licensed It. Now What?

Abstract

While libraries face challenges in building usage of a new medium like streaming video, strategic, active marketing by libraries, with support from vendors, can overcome these challenges. Time‐tested marketing strategies, as well as leveraging new promotional tools can help the library attain the usage that justifies the investment in new media. If you license, with a little help, they will come.

DOI

10.5703/1288284315643

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You've Licensed It. Now What?

While libraries face challenges in building usage of a new medium like streaming video, strategic, active marketing by libraries, with support from vendors, can overcome these challenges. Time‐tested marketing strategies, as well as leveraging new promotional tools can help the library attain the usage that justifies the investment in new media. If you license, with a little help, they will come.