Abstract
The evolution of digital technologies has led to many changes in the way the world operates, especially when it comes to publishing. There are a multitude of new approaches that publishers can adopt in order to create a more efficient, creative way to present scientific research. In this presentation, the CEO of Macmillan discusses many of these approaches that the company is taking to establish a more user-centered experience. These projects include the creation of tools to aid scientists in keeping up-to-date with scientific research, tracking and storing their own research and making it available to others, organizing their data and supplies, and planning experiments in a more effective way.
Our New Job Description
The evolution of digital technologies has led to many changes in the way the world operates, especially when it comes to publishing. There are a multitude of new approaches that publishers can adopt in order to create a more efficient, creative way to present scientific research. In this presentation, the CEO of Macmillan discusses many of these approaches that the company is taking to establish a more user-centered experience. These projects include the creation of tools to aid scientists in keeping up-to-date with scientific research, tracking and storing their own research and making it available to others, organizing their data and supplies, and planning experiments in a more effective way.