Purdue e-Pubs - Charleston Library Conference: Who Do We Trust? The Meaning of Brand in Scholarly Publishing and Academic Librarianship

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Plenary Sessions

Title of Contribution

Who Do We Trust? The Meaning of Brand in Scholarly Publishing and Academic Librarianship

Presenter Information

Anthony Watkinson, University College London
Kent Anderson, Publisher
Dean Smith, Project Muse
Hazel Woodward, Cranfield University
Allen Renear, University of Illinois at Urbana-Champaign
Audrey Powers, University of South Florida

DOI

10.5703/1288284314806

COinS

Who Do We Trust? The Meaning of Brand in Scholarly Publishing and Academic Librarianship